Google Analytics gives you rich insight into how many people are visiting your website, where they came from (e.g. search engine, paid search etc) and what they did when they arrived. Only by measuring your online effectiveness can you make informed decisions about how to best manage the future development of your website. What content are people seeking most? What pages are getting you your best customer enquiries? What content do people like the least? These are all questions that can help you understand how to better align your online content to suit the needs of your customers. The better you do that job, the deeper they will immerse themselves into your site and the more often they will return and potentially buy your products and services.
Please contact us today to arrange a time to discuss getting Google Analytics set-up on your website.