McIntosh Dental reached out to Cavalry after struggling to find a marketing team that understood their brand, their people, and what they wanted from their brand refresh. They needed their brand to reflect the high value service they provide to their clients. Cavalry came to the rescue with a fresh, smart, engaging new look that speaks to McIntosh Dental’s premium offerings. They also have a sister clinic, Fraser Dental, and Cavalry created a complementary brand for Fraser in harmony with the look and feel of the McIntosh Dental branding. The existing websites of both brands were redeveloped to emulate the new look as well as new signage and collateral. Cavalry continues to take care of all McIntosh Dental and Fraser Dental’s marketing and maintains the social media presence of both brands.