The Cosmetic Clinic - Everyday Campaign

The Cosmetic Clinic are leading experts in laser hair removal, cosmetic injectables and skin care treatments. With twelve locations nationwide and more planned to launch in 2021, they are experiencing exceptional growth as New Zealanders embrace being the best version of themselves everyday. They provide effective cosmetic treatments using the latest medical grade equipment at exceptional everyday value, all delivered by their teams of experienced, qualified and highly trained medical practitioners and technicians.

We have been working with The Cosmetic Clinic for over three years, and during this time have supported their swift growth through clinic launches, strategic promotional calendars, regular content – both educational and inspirational, social media, and marketing collateral of various kinds. One of our key campaigns we developed and implemented was our Everyday Campaign. We wanted to see real people, real clients, the people the staff at The Cosmetic Clinic see every day, in our marketing. We said no to unachievable stock imagery or airbrushed models, and launched ‘Everyday’ in 2019. The response was astounding with over 500 entries nationwide. From these entries, we found our five faces which we shot over two days in a lavish photoshoot, creating content to be used in all our marketing and changing the way New Zealand sees The Cosmetic Clinic now and in the future.